The Fiesta Bowl is an annual American college football bowl game played in the Phoenix metropolitan area since 1971.
From its beginning until 2006, the game was hosted at Sun Devil Stadium in Tempe, Arizona. Since 2007, the game has been played at State Farm Stadium in Glendale, Arizona. Since 2022, it has been sponsored by Vrbo and officially known as the Vrbo Fiesta Bowl. Previous sponsors include PlayStation (December 2016–2022), BattleFrog (January 2016), Vizio (December 2014), Tostitos (1996–January 2014), IBM (1993–1995) and Sunkist (1986–1990).
Unlike other major bowls, the Fiesta Bowl has not always had major conference tie-ins. For the first nine editions, the Western Athletic Conference champion was invited to the bowl. In 1997, the Fiesta Bowl agreed to invite the champion of the newly-formed Big 12 Conference; the tie-in continued until 2014 when the Big 12 moved to the Sugar Bowl. During the late 1980s, the Fiesta Bowl used its lack of tie-ins to create two de facto national championship games between FBS independents or teams from conferences without mandatory bowl obligations. These games increased the Fiesta Bowl's stature.
Beginning in 1992, the Fiesta Bowl joined with several other bowls to create the Bowl Coalition in an effort to produce an undisputed national champion in college football. It subsequently was part of the Bowl Alliance and Bowl Championship Series. From 1992 to 2006, the Fiesta Bowl served as the national championship game of these systems in 1996, 1999, and 2002. The Phoenix metropolitan area and the Fiesta Bowl Committee hosted the BCS National Championship Game in 2007 and 2011 in addition to the regular Fiesta Bowl game.
In 2014, the Fiesta Bowl, along with the "New Year's Six" bowls, became a part of the College Football Playoff. As part of the four team playoff from 2014 to 2023, the Fiesta Bowl served as a semifinal game in 2016, 2019, and 2022.
With the expansion of the College Football Playoff to twelve teams in the 2024–25 season, the Fiesta Bowl serves as either a quarterfinal or semifinal. It was the quarterfinal for the 2024 season and will be the semifinal for the 2025 season. While a semifinal, the game will be played one week after New Year's Day.
The Fiesta Bowl has donated over $12 million to charity. In 2020, it donated $1 million in emergency relief during the COVID-19 pandemic.
The current public address announcer of the Fiesta Bowl, as well as State Farm Stadium, is Jim Barnett, who has also served as pregame announcer for the three played at the stadium and was the announcer of the 2015 Pro Bowl.
In 1978, Arizona and Arizona State both joined the Pac-10 Conference and the Fiesta Bowl's tie-in with the WAC ended, so its champ went to the newly inaugurated Holiday Bowl. From then until the advent of the Bowl Coalition in 1992, Fiesta Bowl matchups typically featured runners-up of major conferences and/or major independents.
A major breakthrough occurred after the 1986 season when the top two teams in the country, Miami and Penn State, agreed to play for the de facto national championship in the Fiesta Bowl. At the time, the traditional four "major" bowl games granted automatic bids to their conference champions. Both Miami and Penn State were independents at that time, and were thus free to choose a bowl. As such, the Fiesta Bowl and the Florida Citrus Bowl, each free from the obligation of conference tie-ins, vied to host the Miami–Penn State matchup in order to ensure that they would meet on the field. The Fiesta Bowl won the bidding and the game was set to be played on Friday, January 2, 1987—the night after the "big four" bowls of New Year's Day. Penn State won and the game drew the largest television audience in the history of college football at the time. Two years later, #1 Notre Dame played undefeated #3 West Virginia for the national championship at the 1989 Fiesta Bowl on January 1.
The 1987 and 1989 games were two of four straight matchups of teams ranked in the AP Top 10 going into the bowl season to close out the 1980s. This significantly increased the Fiesta Bowl's prestige, to the point that it was now considered a major bowl by many fans and pundits. The 1988 game returned to New Year's Day, and the 1989 game kicked off three hours later (2:30 p.m. MST on NBC) and opposite the Rose Bowl, which had switched networks to ABC.
When the Bowl Coalition was reconfigured as the Bowl Alliance for the 1995 season, the Fiesta was included as one of the three top games. In that season, it hosted the Bowl Alliance National Championship game featuring undefeated #1 Nebraska playing undefeated #2 Florida for the national championship. Nebraska won the game 62–24, the largest win margin in the history of the national championship game, and the most points ever scored in a national championship game. Finally, with the addition of the Big Ten and Pac-10 conferences to the new Bowl Championship Series, the Fiesta Bowl became a permanent fixture in the four-year BCS National Championship Game rotation. In 1998, the Fiesta Bowl featured the first BCS National Championship Game, which Tennessee won over Florida State, 23–16.
Starting with the 1999 season, the Big 12 Conference champion received an automatic bid to the Fiesta Bowl in years when it was not slated as the BCS title game, an arrangement that continued to the end of the BCS era.
The BCS National Championship game returned to the Fiesta Bowl in 2003 with the Big Ten champions Ohio State Buckeyes beating the Big East champions Miami Hurricanes in the first overtime national championship game. The game went into double overtime with the Buckeyes coming out on top 31–24 to claim the 2002 national championship.
The Fiesta Bowl was the first BCS bowl to have had a team from outside the automatic qualifying (AQ) BCS conferences (the Big 12, Big Ten, Atlantic Coast Conference (ACC), Southeastern Conference (SEC), Pac-10, Big East, and Notre Dame). The 2005 game saw undefeated Utah from the Mountain West Conference become the first BCS non-AQ school ever to play in a BCS game, easily defeating Big East champion Pittsburgh 35–7.
In 2007, the Fiesta Bowl game was played for the first time at the new then-named University of Phoenix Stadium in Glendale, across the Phoenix metropolitan area from Sun Devil Stadium. The undefeated Boise State Broncos won by defeating the Oklahoma Sooners 43–42 in overtime. It has been called one of the greatest college football games ever played, due to the combination of an underdog team, , comebacks by each team, and a thrilling overtime finish.
In November 2016, PlayStation was announced as the bowl's new title sponsor.
The December 2016, December 2019, December 2022, and January 2026 editions served as a semifinal for the College Football Playoff. The Fiesta Bowl is expected to next host a semifinal, alongside the Peach Bowl, in January 2029.
For the 2010 Fiesta Bowl, the selections of TCU and Boise State caused a deep controversy. For the first and only time in the BCS era, two BCS non-AQ teams were chosen to play in BCS bowls in the same bowl season: however, they ended up facing each other. Because the two non-AQ teams were placed in the same bowl game, the bowl was derisively referred to as the "Separate But Equal Bowl", the "Quarantine Bowl", the "Fiasco Bowl", the "BCS Kids' Table", etc. Some had called for a boycott because of this arrangement. There was wide speculation that the BCS selection committees maneuvered TCU and Boise State into the same bowl so as to deny them a chance to embarrass two AQ conference representatives in separate bowls, as Boise State had done in the 2007 Fiesta Bowl and Utah had done in the 2005 Fiesta Bowl and 2009 Sugar Bowl (prior to the game, non-AQ teams were 3–1 versus AQ teams in BCS bowls). In response, Fiesta Bowl CEO John Junker called those allegations "the biggest load of crap that I've ever heard in my life" and said that "We're in the business of doing things that are on behalf of our bowl game and we don't do the bidding of someone else to our detriment." Beyond the unappealing nature of a major bowl contest hosting two programs then perceived as underdogs, the appeal was further diminished as it was a rematch of the 2008 Poinsettia Bowl from the previous bowl season.
The following year, in a November 2010 article, Sports Illustrated reported that Fiesta Bowl officials, including bowl CEO John Junker, had spent $4 million since 2000 to curry favor from BCS bigwigs and elected officials, including a 2008 "Fiesta Frolic", a golf-centered gathering of athletic directors and head coaches. The journal also reported that Junker's annual salary was close to $600,000 and that the bowl in 2007 turned an $11.6 million profit.Murphy, Austin, and Dan Wetzel, "Does It Matter?", Sports Illustrated, 15 November 2010, p. 45. While these alleged activities are not illegal, they did result in considerable damage to the reputation of the Fiesta Bowl.
On March 29, 2011, the Fiesta Bowl Board of Directors released a 276-page "scathing internal report", commissioned by them to re-examine the accusations of illegal political activities. The commission determined that $46,539 of illegal campaign contributions were made and the board immediately fired Fiesta Bowl CEO John Junker, who had already been suspended pending the results of this investigation. The scandal threatened the Fiesta Bowl's status as a BCS game, as the BCS said it might replace the bowl in its lineup if officials could not convince them it should remain.Wetzel, Dan, " BCS conducts shallow probe as party rages on", Yahoo! Sports, retrieved on 31 March 2011. The BCS ultimately chose not to expel the Fiesta Bowl, instead fining the organization $1 million.
In June 2011 University of Arizona president Robert Shelton was hired to replace Junker.Associated Press, "Fiesta Bowl names new president", Japan Times, 15 June 2011, p. 15. On February 22, 2012, ex-CEO John Junker pleaded guilty to a federal felony charge in the campaign financing matter, and two members of his former staff pleaded guilty to misdemeanor charges. Junker faced up to 2.5 years in prison as the result of his plea, but his sentencing was repeatedly postponed in return for cooperation in other cases. On March 13, 2014, Junker was sentenced to eight months in prison, starting on June 13, 2014; he was released on February 11, 2015. On March 20, 2014, Junker was sentenced to three years of probation on state charges.
In 2018, the parade sponsor changed from Bank of Arizona to Desert Financial Credit Union. Appearances in the 2018 parade included Cindy McCain and the marching band from Salem High School in Salem, New Hampshire, which was the group that had traveled the farthest for the parade. In 2026, the parade sponsor was Lerner & Rowe, a Phoenix law firm, and the grand marshal was WWE star Nikki Bella.
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Cal and Washington State are the only active or former Pac-12 members that have not appeared in the game. Kansas, Texas A&M, and Texas Tech are the only Big 12 or Big Eight members (active or former) that have not appeared in the game.
| Independents | 1977, 1979, 1980, 1982, 1987, 1988, 1989, 1990, 1991, 1992 | 1971, 1973, 1984, 1985, 1987, 1989, 1995, 2001, 2006, 2016, 2022 | ||
| Big 12 | 1997, 2000, 2009, 2011, 2012, 2021, 2022, 2022 | 1997, 2002, 2004, 2007, 2008, 2013, 2014 | ||
| Big Ten | 1984, 1986, 1997, 2003, 2004, 2006, 2016, 2017, 2024 | 1980, 2009, 2016, 2019, 2022 | ||
| Pac-12 | 1983, 1985, 1994, 2001, 2002, 2013, 2024 | 1979, 1982, 2012, 2014, 2017, 2021 | 1978 | |
| Big Eight | 1974, 1976, 1995, 1996 | 1972, 1975, 1983, 1986, 1988, 1990, 1993 | ||
| WAC | 1971, 1972, 1973, 1975, 2007, 2010 | 1974, 1976, 1977 | ||
| American | 1993, 2008, 2014 | 1994, 1997, 2003, 2005, 2011, 2019 | ||
| SEC | 1999, 2019 | 1991, 1992, 1996, 2000, 2026 | ||
| ACC | 2016, 2019, 2026 | 1999 | ||
| MountainWest | 2005, 2014 | 2010, 2024 | ||
| SWC | 1978 | |||
| Conference USA | 2024 |
| Dec. 2022 | |
| 1996 | |
| Dec. 2022 | |
| 2016 1994 | |
| 2024 | |
| Jan. 2022 | |
| 1996 | |
| Jan. 2022 | |
| 1972 | |
| 1996 | |
| 1976 | |
| 2001 | |
| Jan. 2022 | |
| 1983 | |
| 2016 1972 | |
| Jan. 2022 | |
| 2024 Jan. 2022 1990 | |
| 1998 | |
| 3, shared by: Darnell McDonald, Kansas State vs. Syracuse Justin Blackmon, Oklahoma State vs. Stanford Tay Martin, Oklahoma State vs. Notre Dame | 1998 2012 2022 |
| 1995 | |
| 2002 | |
| 2017 | |
| 2006 | |
| 100, shared by: Kirby Dar Dar, Syracuse vs. Colorado Mike Fink, Missouri vs. Arizona State D'Anthony Thomas, Oregon vs. Kansas State | 1993 1972 2013 |
1985 1971 | |
| 1999 | |
| 1994 | |
| 2008 | |
| Dec. 2022 |
ESPN Radio is the radio home for the Fiesta Bowl.
In 2013, ESPN Deportes provided the first Spanish U.S. telecast of the Fiesta Bowl.
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